Microsoft
UI/UX designer for mobile phone applications. Projects involved designing for WAP and mobile applications, competitive research, establishing design patterns, usability studies, documentation, final asset creation and other related activities.
I worked on the initial Bing iPhone release, then became the lead designer for Bing Maps and Directions. My job is to create a great, intuitive experience to allow people to find themselves. In the literal sense, that is. Maps and Directions user flows can be very complex, and the goal is to make it seamless across many tasks. Also, different clients offer different affordances so the Bing experience must make sense from both the Bing experience and the specific phone OS.



© 2010 Paula Wood | paula_wood@yahoo.com | 206.650.2683