contact me: paula_wood@yahoo.com | tel: 206.650.2683 | resume
Why me?
I speak tech and end-user and am a great translator.
I believe that listening and being open is the best way to approach a project.
I am obsessed with usability and good interaction design.
I think the best ideas come out of some interesting and unlikely places.
I am always curious about how and why things work they way they do.
I bring a sense of humor along with my focus and dedication.
What's my process?
User research. Find out what the user really needs by observing them.
Competitive audit. What’s out there, how can your approach be unique?
Brainstorm. Use whiteboards. Move post-its around. Get messy.
Refine. Do task analysis, define personas, create affinity diagrams and user flows.
Design. Start with navigational structures, then wireframes, then higher fidelity.
User testing. Invite real users to interact with your design and adjust accordingly.
Documentation. Create a precise summary of the project so other teams can build it.
Partial client list:
Artefact
Boeing
Brand Dialogue
Brita
Colgate
Dr Pepper/7Up
Edelman Digital
Eddie Bauer
Freightliner
Hilton Hotels
IBM Center for e-Business
iVillage
Lincoln/Mercury
MTV Networks
Microsoft
Nestle Foods
RCA Records
React Magazine
Sony Music
T-Mobile
Travelport (Cendant)
US Army The WB Network
Watchguard Technologies
Ziff-Davis Publishing