the objective for good user experience design is to create a memorable
experience, but also one that is completely unnoticeable and invisible.
the memorable experience should make the user feel like this is the
functionality they’ve been waiting for and has exactly what they need. the
unnoticeable and invisible part of the experience should be so natural and
automatic for the user that he or she enjoys the experience without any
effort or confusion.

Why me?
I speak tech and end-user and am a great translator.
I believe that listening and being open is the best way to approach a project.
I am obsessed with usability and good interaction design.
I think the best ideas come out of some interesting and unlikely places.
I am always curious about how and why things work they way they do.
I bring a sense of humor along with my focus and dedication.

client list:
artefact
T-Mobile
Edelman Digital
Eddie Bauer
Travelport (Cendant)
Watchguard Technologies
The IBM Center for e-Business
Brand Dialogue (Young & Rubicam)
iVillage
React Magazine
Sony Music
MTV Networks
RCA Records
Freightliner
Hilton Hotels
Lincoln/Mercury
Dr Pepper/7Up
Colgate
Microsoft
Boeing
Eddie Bauer
The WB Network
iVillage
Ziff-Davis Publishing
Nestle Foods
Brita
Dr Pepper/7Up
Colgate
US Army